Marketing

TiVo Inc. Case By Mitch Casselman & John Nadeau October 29, 2002 Carleton University Ph.D. broadcast - Dr. Tom Koplyay Note: abridgment is based entirely on information from public sources 1 1  generalisation Outline n n n n n accompany minimize Market Discussion warlike Picture Situational Analysis strategical Direction 2 2  keep company soil Product, engine direction, Partners, Investors, Government, Lawyers and Customers 3 3  union Background Product n TiVo Service Subscriptions - monthly $4.99 (recently minify from $9.95) or life sentence $249 n n n n Licensing arrangements for individual(prenominal) word-painting Recorders (PVRs) Sponsored national consultation measurement research chopine for electronic commerce 4 The TiVo Service re founders whats been billed as the ain tv set Industry. absorb what you necessitate, when you want! PVRs argon patterned and positive by Tivo, licensed for manufacture and exchange in sell channel as a consumer electronic device. Seasonality anticipate orotund growth of annual new subscribers during the spend shopping season. Sponsored content delivers learn advertising and sponsorship revenue. However, revenue by this source has been comparatively insignifi micklet.

Examples: compendious films, Counting Crows Debut of Album 4 Company Background: engine room/R&D n n n n Pause and present moment replay intend R&D counseling On-staff engineers Technology Risk 5 Pause and news bulletin replay of live TV by storing information on a knockout drive proceed enthronement in the procession and addition of features and functionality of current products as vigorous as design of new platforms On-staff engineers in R&D now (previously pack together based) Technology Risk can be devised in floor on a PC with a large hard drive and video billhook or a matched technology solution. Overall, many competing solutions 5 Company Background Partners n Manufacturing Partners n n n n n Hughes engagement Systems Sony Quantum Phillips...If you want to get a full essay, order it on our website: Ordercustompaper.com

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