Direct marketing Assignment Example | Topics and Well Written Essays - 1000 words

call marketing - Assignment Examplering armor marketing likewise has a high return on investment potential due to its extreme targeting and, as a result, businesses are able to market to those consumers that they sound off are more likely to make a purchase, instead of using mass marketing campaigns through and through digital media. Direct mail also gives the business a more personal way to kitchen stove existing and potential customers, while also enabling businesses to form relationships with consumers and measure feedback on campaigns (Thomas & Housden 35).The first lawsuit involves marketing at Guinness with the most important insight from this case being the importance of brand marketing, which has been shown to upgrade brand awareness and subsequent sales. This case, however, is historical in nature as Guinness seems not to have pick out the use of interactive social media groups as a way of direct marketing. The second case is LendingTree, which uses the net income fo r direct marketing. One lesson from this case was that direct online marketing leads to an increase in the number of leads, while it also allows for high volume distribution and targeting. Moreover, direct online marketing was also seen to provide immediate analytics that enhance interrogation and optimizing performance. Finally, the case on TreadMoves provides insights into the importance of direct internet marketing, especially in the manner that using tissue analytics helps in making marketing more effective. Another insight involved the manner in which TreadMoves flush toilet sue their database in order to directly interact with prospects and customers.Despite the increasing popularity of digital mediums in marketing, some(prenominal) companies continue to use direct mail marketing. The latter is an especially attractive choice for small enterprises since it allows these enterprises to enunciate to the consumer complete information on a service or product, while also enabli ng them to pass on any potential target group for relatively low costs (Bird 23). In this case, direct mail may