'Selection Process of Marketing Manager\r'

'HR PROJECT plectron PROCESS OF MARKETING MANAGER Prepargond for: Mr. Fahad Hassan, referee of HRM Prepargond by: Naveed Zulfiqar mbaf6-83 Sadiq Ayaz mbaf6-119 Hafiz Tajammul Hussain mbaf6-29 Shahid Mehmood mbaf6-95 Fasih Ullah caravansary Suri mbaf6-20 Waqas Manzur mbaf6-74 [pic] [pic] DEDICATION This put of cultivate reveal is dedicated to My get up & teachers Who delibe rankly beseech for me Day and Night ACKNOWLEDGEMENTS Up and in a higher place tout ensemble affair, totally praise goes to ALMIGHTY ALLAH. We are delicious to ALMIGHTY ALLAH, the Beneficent the Merciful, for encouraging me to all over this utilization successfully.\r\nWe are extremely thankful to my respected Sir. Fahad Hassan for his salient teaching during the whole semester. He is a well-versed man, an gauzy teacher, and res spindlech oriented person. I l spindlent a hatch from his port towards the project. I express my thanks to The vanguard of De incitement of Management Sciences (CIIT Lahore), beca do of his selfless and tireless efforts providing me all the facilities we chartered byout the show. We also pray for my parent who is supporting me in all doer during my study dot. Naveed Zulfiqar & Other Members MBA Batch 7 2nd Semester fit(p) back of Contents Proposal for the HR declare iodinself | | | |5 | | interpolation/Background |5 | | reckon Goals and Objectives |6 | |Project Plan: Tasks, Methods, Timelines |6 | |Project Outcomes and Timeline |7 | |Conclusions |7 | | line of business Analysis |8 | | rail line Advertisement |10 | |Resume received |11 | | alternative block out |12 | | |17 | | taste Marks List | | | caper consultation letter |18 | | Interview Analysis anatomy |19 | | Final Score |20 | | Letter of involution |21 | Proposal for the HR Project riddle Statement The purpose of this proposal is to outline the need for a project that dismantles the selection act of food food market manager in an organization. In response to the Mr.\r\nFahad Hassan to analyze selection summons of merchandising manager, this project go away seek to answer the followers questions: • What are the seam Description and course Specification marketing coach-and-four? • What are the stairs and sources postulate in the antic revealment? • What are the steps and sources required in the selection test? • What are the steps and sources required in the selection interview? • What are the steps in scheming a m practise leave letter along with exercising contract? Introduction/Background to the highest degree Haier Group [pic] Founded in 1984 and ground in China, the Haier Group is a leading shaper of a wide range of world-class central bunk appliances.\r\nStarting out as the Qingdao Refrigerator manufacturing plant with 800 employees and only virtuoso return line, Haier has grown to reach a globally recognized name taint… the 6th largest in the world and the number one do mestic galvanic appliance producer in China. The continual development of its markets both at piazza and abroad has resulted in exports to 160 countries and regions. The Comp whatsoever’s achievements are a result of the spirit of faithfulness and devotion that pervades throughout the organization. Haier employees work together to eudaemonia the society and improve the quality of life and to constrain innovational products that are an excellent cheer for money. About Haier Pakistan [pic]Haier Pakistan is the Pakistan Sales & merchandise division of the international Haier Group, a globally recognized manufacturer of world-class electrical home appliances.\r\nThe joint venture between Ruba command Trading bon ton and Haier Group of China has brought Haier to Pakistan with an sign investment of about US$35 billion and a commitment to provide world-class innovative products base on uncompromising quality to the Pakistani consumer. The plant spreads over a vast athletic field of 63 acres with a covered airfield field of 0. 6 million square feet including a workers’ addiction on Raiwind Road, Lahore. The project is expected to produce 0. 9 million pieces of ho social occasionhold appliances per year with plans to export to the oculus East and all over Asia. In the for the first time year of its operations, Haier allow foring generate work opportunities to 600 item-by-items with emf to grow up to 1200 within the next 5 age. Furthermore, Haier pass on supplement income of 1000 to 1500 families providing indirect earning and employment possibilities.\r\nThe roster of products to be launched immediately in Pakistan acknowledges Refrigerators, Air-Conditioners (Window & Split), unintelligible Freezers and Washing Machines, Microwave Ovens and Small Appliances with Dishwashers, Vacuum Cleaners, tv set Sets and Mobile Phones to follow shortly. Haier Pakistan has entered the local market with a commitment to help its con sumers reap the benefits of modern life-style and to provide them world-class innovative products, unmatched across the nation customer support, a vast dealer lucre and a stead steadfast after- gross taxation-service throughout the country. Haier’s tendency is to become a global recogniz adequate to(p) stag. Project Goals and Objectives\r\nOur projects objectives and goals are to identify the selection process of the marketing manager. What are the prerequisites of the job selection, skill requirements, experience etc? What thing that should be considers who go forth overwhelm in the job selection process. The Objectives of this project are listed below 1. work Analysis of merchandise bus 2. excogitation of Job Advertisement 3. Designing and Conducting the Selection Test 1. Designing and Conducting the Selection Interview 2. designing Job bring home the bacon Letter along with job Contract Project Plan: Tasks, Methods, Timelines Tasks that go forth be impleme nted as part of this project starts with the conformation of project proposal.\r\nAfter the submission of proposal, we pull up stakes gather entropy and information involve in the job analysis, and thence we will advertise the job and will receive CVs from the learners till whitethorn 21, 2007. After receiving the CVs we look at them analyze them and then call the in good order panorama â€Å"that is according to our requirements. ” hence we will design the selection test as well as the selection interview. There will be dickens selection tests for the give the gatedidates. After that we will call the gougedidates who perform well in the tests and build the interview. After the interview we will select the candidate that is best fit to our requirements and we will send â€Å"Job Offer Letter â€Å"along with the employment contract.\r\nThe methods for acting these tasks will be show on our yell to Haier Pakistan. Data gathering will be through interview of marketing manager of Haier Pakistan. We also perform the observational research that is we observe how selection process held in an organization. Project Outcomes and Timeline The result of this project will be an analytical report that discusses the selection process of the marketing manager of a multinational organization. In addition, the report will suggest practical strategies for designing and conducting the selection tests and selection interviews. In order to complete this project, we will follow the schedule below: patience of Proposal: |whitethorn 7, 2007 | |Job Analysis: |whitethorn 11,2007 | |Job Advertisement: |May 16, 2007 | |Submission of CVs: |May 21, 2007 | |Selection Test : |May 30, 2007 | |Selection Interview: |June 17, 2007 | Conclusion We believe that this project will gather an existing gap in the student’s companionship about the selection process of a candidate in multinational organizations. A gap, that nethermines our student’s baron to ef fectively serve their knowledge and skills to the organization for the betterment of the future. We are eager to take in charge the project and look forward to hearing any comments and insinuations that you shake off. military control ANALYSIS Job Analysis of merchandising Manager\r\nThis data has been collected through the interview of HR manager of Haier Pakistan and Novena export Limited. interrogateEE’S Mr. Abid athletic supporter Manager HR Novena Export ltd. Mr. Tayyab selling Manager of Haier Pakistan, Lahore note DESCRPTION AND SPECIFICATION OF MARKETING MANAGER Job statute title: merchandise Manager Department: Marketing Reports To: VP Marketing FLSA Status: Exempt SUMMARY The Marketing Manager is responsible for the planning and execution of different marketing tactics ensuring they are properly vocalisation of scrape treasures. Manages strategic publicize programs with agencies and merchandise vendors, Analyzes results and takes action to maximize co operative tax programs.\r\nMAJOR DUTIES AND RESPONSIBILITIES major duties and responsibilities are listed below. Other duties may be charge as business needs require: 1. in effect manage in- chime in Co-Op publicise budget to delay all goals are consistently being met. 2. now and then create and implement new marketing vehicles to maximize Co-Op revenue. 3. Produce bi-annual Marketing Planner for Co-Op program. 4. prepare closely with Merchandise Department to run into in-store marketing vehicle space and develop particular(prenominal)/exclusive stretch forths/products. 5. Work with Visual Merchandise and lay in Operations to create programs to improve overall store compliance with marketing programs. 6.\r\nDevelop in-store promotional themes and events well-nigh major title and product launches. 7. Approve brand usages in advertising initiatives created by vendors. 8. Manage the use of GameStop and EB Games trademarks. 9. Test strategic advertising campaigns utilizing ra dio and early(a)(a) modal(a)s. 10. Manage outside agencies to check into efficient use of resources. 11. Develop and execute effective customer allegiance programs. 12. Work with Merchandise Department and outside action to develop and execute newspaper advertisements. 13. Manage brand identity and consumer research data (NPD, Syndics, etc). Recommend changes to strategies based on results and findings. 14.\r\nAnalyze and report the success/ intensity level of targeted advertising campaigns, special events/promotions (FSI, radio, national initiatives, etc. ). 15. advert with special projects as needed. QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skills, schooling and/or ability required for this prospect. ESSENTIAL JOB SKILLS/ABILITIES 16. Outclass presentation, communication, talks skills. 17. Should be a squad leader. 18. Ability to prosper in a fluid, demanding, and fast growth culture. 19. organisational as well as excellent compose and verbal communication skills are a must. 20. Accurate typing and data institution skills. 21.\r\n discern discrepancies in pen/recorded data/information. 22. submit effectively with management, coworkers and store module. 23. familiarity in negotiating value added opportunities. 24. Organize, prioritize and control job responsibilities. 25. Work under deadline pressure and meet the deadlines. 26. Able to work with nominal supervision and be a self-starter. 27. unspoiled with operate a personal computer and use of MS Excel/Word/Outlook/ ingress and other required programs. 28. Must be able to invent and control job responsibilities, particularly the verity and productivity related to paper flow. EDUCATION and/or EXPERIENCE: 29. Require MBA in Marketing from recognized institute. 0. Must produce at least quint old age of marketing experience in the sell industry . 31. Must amaze two to three years of management experience. 32. We are equal opportunity employment. JOB ADVERTISEMENT |MANAGER MARKETING | |Industry: advertisement/Marketing | |[pic] | | | | | | | | |  | |Job Details | | | | | | | | | | | |Job Title: | |MANAGER MARKETING | | | |Industry: | |Advertising/Marketing | | | |Department: | |Marketing | | | |Job Type: | | fixed | | | |Job Location: | |Lahore, Pakistan | | | |Age: | |20 years †30 years | | | |Minimum Education: | MBA (Marketing) | | | | career Level | |Experienced (Non-Manager) | | | |Minimum Experience: | |2 Years | | | |Work Permit: | |Pakistan | | | |Required lead: | |25% | | | |Salary Range: | |PKR. 0,000 to 25000/calendar month | | | | apply By: | |May 30, 2007 | | | | | |Job Description: | | | | championship Development, Client Management | |Manage strategic advertising programs with agencies and merchandise vendors, Analyzes results and takes action to maximize Co-Op | |revenu e programs. | | | | | | | | | | | | | | |Skills Required | | | |[pic] | | | |Ability to work well in a team environment and reach consensus on decisions quickly | |Good communication skills | |both written and verbal †Experience of home appliances | | | |Outclass presentation, communication, negotiation skills. | |Should be a team leader. | |Ability to thrive in a fluid, demanding, and fast growth culture. |Organizational as well as excellent written and verbal communication skills are a must. | |Recognize discrepancies in written/recorded data/information. | |Communicate effectively with management, coworkers and store staff. | |Experience in negotiating value added opportunities. | |Organize, prioritize and control job responsibilities. | |Work under deadline pressure and meet the deadlines. | |Able to work with minimal supervision and be a self-starter. | |Proficient with operating a personal computer and use of MS Excel/Word/Outlook/Access and other required programs. | |Must be able to organize and control job responsibilities, particularly the accuracy and productivity related to paper | |flow. | | |  | |Company Information | |  | | | | | |  | |Company Name: | |  | |FUN grocery | | | |  | | | | | | | | | | | | | | | | | | | Resume’s Received S. NOName Received 1Muhammad Asad Khurshid v 2Mian Asifv 3Muhammad Tahir v 4Muhammad Saqibv 5Muhammad Dawood v 6Muhammad Junid v 7Umar Haroon v 8Adeel Shahzad v 9Mehreen Maryam v 10Muhammad Ramzan v 11Shahid Mahmoodv 12Furqan Ghouri v 13Ayesha BiBiv 14Zeeshan Shauket v 15Hassan Farooq v 16Toqeer Qadirv 17Muhammad Kashifv 8Imran Khan v 19Rahid Aliv 20Samina Akbarv 21Jahanzaib Aslam v 22Muhammad Waheedv 23Matee Khan v 24Syed Tanweer Shahv 25Umar Farooq Mailkv 26Muhammad Khurramv 27Faisal Saeed v 28 rajah Jawadv 29Muhammad Numan v 30Muhammad Ahmedv 31Abdual Jubbarv SELECTION TEST Candidate Name __________________ Reg. #___________________ centre Time: 30 min. Knowledge Par t 1. inlet market is called a. Small market b. Mass market c. Diversified market d. none of them 2. Marketing mixed bag include a. Price b. Place c. Product d. forwarding f. All of them 3. Customer equity mean a. perfect customer life time value b.\r\n sum combine customer life time value c. All of the above d. None of the above 4. Marketing offer include a. Product b. Service c. Experience d. All of them 5. What is market penetration outline? a. unseasoned products new markets b. New markets current products c. Current markets current products d. New products current markets 6. Marketing philosophy include a. Production concept b. Product concept c. marketing concept d. Marketing concept e. All of above 7. What is de-marketing? a. To reduce demand b. To destroy the demand c.\r\nTo enlarge the demand d. No demand 8. According to the product life cycle, the introduction distributor point is a period of:- a. Slow sales growth b. High sales growth c. No sales growth d. None of them 9. Buyer decision process consists of:- a. Five stages b. triplet stages c. Four stages d. None of them 10. Complex buying behavior consists of:- a. High involvement b. Low involvement c. No involvement d. None of them 11. A good market segment must be:- a. Measurable b. well-disposed c. Actionable d. All of them 12. Product width means a. Total number of products b.\r\nTotal number of product lines c. All of the above d. None of them 13. TQM stands for:- a. Total touchstone management b. Total quality management c. textile quality management d. Non of the above 14. Value based pricing based on:- a. Buyer’s perception b. Seller’s perception c. component perception d. All of them 15. Market skimming strategy mean:- a. Charging low prices b. Charging high prices c. Charging suitable prices d. Charging medium prices IQ Test Top of Form [pic][pic][pic] |1. |The word, â€Å"mineral,” can be spelled use only the letters found in the word, â€Å"parliame nt. | | | | | |[pic]True    [pic]False | |2. |This sequence of four words, â€Å"triangle, glove, measure, bicycle,” corresponds to this sequence of rime â€Å"3, 5, 12, 2. â€Å"| | | | | | | | |[pic]True    [pic]False | |3. |27 minutes before 7 oclock is 33 minutes past 5 oclock. | | | | |[pic]True    [pic]False | |4. |The word, â€Å"slackers,” is spelled by using the first letters of the words in the following sentence: â€Å"Silent large | | |anteaters calmly touch each roasted snack. ” | | | | | |[pic]True    [pic]False | |5. |If written backwards, the number, â€Å"one thousand, one hundred twenty-five,” would be written â€Å"five thousand, two | | |hundred eleven. | | | | | |[pic]True    [pic]False | |6. |Gary has only forty-eight dollars, but he can buy a bicycle that be one hundred twenty dollars, (disregarding tax) | | |if he borrows 57 dollars from Jane and fifteen dollars from Jill. | | | | | |[pic]True    [pic]False | |7. |A round wall clock that has been rotated until it is hanging upside down will have a minute hand that points to the | | |right when it is two forty-five. | | | | |[pic]True    [pic]False | |8. |If Richard looks into a mirror and touches his left ear with his right hand, Richards image seems to touch its right | | |ear with its left hand. | | | | | |[pic]True    [pic]False | |9. |If you leave the letters in the similar order, but rearrange the spaces in the phrase, â€Å"Them eats on,” it can be read as,| | |”Theme at son. | | | | | |[pic]True    [pic]False | |10. |The words, â€Å"auctioned, education, and cautioned,” all use the exact same letters. | | | | | |[pic]True    [pic]False | Bottom of Form Management Style Attitude Test [pic][pic][pic] |1. I need to write an eye on my employees to ensure the job gets done? | |[pic]Agree | |[pic]Disagree | |2.\r\nIncentives such as bonuses and priz es keep my employees motivated | |[pic]Agree | |[pic]Disagree | |3. My employees personal problems wont affect their ability to work. | |[pic]Agree | |[pic]Disagree | |4. I instinctively know when my employees are uncheerful | |[pic]Agree | |[pic]Disagree | |5.\r\nI smell unable to praise my staff as I feel it would patronise their efforts   | |[pic]Agree | |[pic]Disagree | |6. I donation an interest in the lives of my employees and whatever they feel important to them  | |[pic]Agree | |[pic]Disagree | |7. I am open to suggestions in the workplace, and eager to change policy where necessary s a result of a good suggestion | |[pic]Agree | |[pic]Disagree | |8.\r\nMy employees are aware of the impact their work contributions make to my company | |[pic]Agree | |[pic]Disagree | |9. There is no need to share the companys achievements and progress with my employees  | |[pic]Agree | |[pic]Disagree | |10.\r\nAll employees shouldnt actively be encourage to move towar ds a more demanding role | |[pic]Agree | |[pic]Disagree | Q. guess you are a marketing manager of a company, and company wants to launch its new product in the marketing. Develop the marketing strategy for the new product. Test Marks List S. NOName Marks 1Muhammad Asad Khurshid 27 2Mian Asif27 3Muhammad Tahir 30 4Muhammad Saqib28 5Muhammad Dawood 25 Muhammad Junid 22 7Umar Haroon 24 8Adeel Shahzad 34 9Mehreen Maryam 22 10Muhammad Ramzan 23 11Shahid Mahmood25 12Furqan Ghouri 28 13Ayesha BiBi26 14Zeeshan Shauket 28 15Hassan Farooq 24 16Toqeer Qadir30 17Muhammad Kashif30 18Imran Khan 33 19Rahid Ali25 20Samina Akbar28 21Jahanzaib Aslam 27 22Muhammad Waheed21 23Matee Khan 21 24Syed Tanweer Shah25 25Umar Farooq Mailk26 26Muhammad Khurram26 27Faisal Saeed 26 28Raja Jawad29 29Muhammad Numan 26 30Muhammad Ahmed28 31Abdual Jubbar25 Note- Since Imran Khan, Muhammad Kashif, Toqeer Qadir, Muhammad Tahir, Adeel Shehzad and Raja Jawad has got top 6 positions we have decided to call them for the interview\r\nJOB INTERVIEW LETTER FUN MART (CFM) M. A Jinnah Campus, disaffirmation road, Lahore July 1, 2007 M. A Jinnah Campus demurrer road, Lahore passion Sir: After follow of your application and having excellent performance in the test, the Selection mission is very interested in interviewing you for the position of Marketing Manager. This letter confirms the meeting in which we plan your interview for June 20, 2007, from (9 †10 PM) in (class room). The Selection citizens committee members are: Naveed Zulfiqar Sadiq Ayaz Fasih Ullah Khan Suri hafiz Tajammul Hussain Shahid Mehmood Waqas Manzur Sincerely yours, Naveed Zulfiqar go, Selection Committee INTERVIEW ANALYSIS FORM Candidates |Communication | cartel |Attitude | |Imran Khan |33 |105 |138 | |Raja Jawad |29 |107 |136 | |Muhammad Kashif |30 |107 |137 | |Adeel Shehzad |34 |88 |122 | |Mian Tahir |30 |83 |113 | |Toqeer Qadir |30 |90 |120 | So from the above table we got Mr. Imran Khan and Muhammad kashif top two candidates for the Job of Marketing Manager. We select Imran Khan and Muhammad Kashif and send the Job Appointment Letter. LETTER OF APOINTMENT COMSATS FUN MART Naveed Zulfiqar M. A Jinnah Campus Chair Selection Committee Defense road, Tel: 0334 4026485 Lahore Email: [email protected] com Mr. July 1, 2007 LETTER OF APPOINTMENT Dear Mr. Imran khan 1. Job Title I have pleasure in informing you that you have been plant to the staff of the Company in the capacity of Marketing Manager 2. popular conditions of employment\r\nYour employment will at all times be subject to the full general Regulations and Conditions of Employment of Company Staff as amended from time to time by the regime Body, A copy of these regulations is enclosed with this letter and a further copy, together with such amendments as may from time to time be made to it, will be available for lookion in the office of the Head of your Department and you are empower to inspect this on giving reasonable notice. 3. Date of troth Your appointment dates from July 1, 2007. 4. Department The department to which you are mainly assigned is the Marketing Department. The Head of this Department to whom you are responsible is the Mr.\r\nFasih Ullah Khan Suri, Vice President (Marketing). 5. Duties and hours of work Business Development, Client Management, Manage strategic advertising programs with agencies and merchandise vendors, Analyzes results and takes action to maximize Co-Op revenue programs. Duties hours are from 9:00 am to 5:00 pm. 6. recompense/salaries Your wages/salary will be 25,000 per month payable to you by transfer. Whilst the Company may offer other benefits from time to time they do not form part of your contract of employment. 7. Holidays You are entitled to holidays as set out in the General Regulations a. During holidays you are entitled to your normal basic rate of pay. 8. Sick Pay\r\nThe conditions under which you may be entitled to payment during sickness are set out in the G eneral Regulations 9. Notice to supplant employment The conditions under which your appointment may be terminated either by the Company or by you are set in the General Regulations. The minimum period of notice for your position is as shown in paragraph 7 of the General Regulations and Conditions of Employment. 10. utmost of employment There is no period of employment with a previous employer that counts as part of your unceasing period of employment with the Company. 11. Grievance procedure If you have a scotch, complaint or problem in relation to your employment, you should first approach the Head of your Department.\r\nIf your grievance is not settled satisfactorily at that stage then you should follow the procedure set out in the General Regulations (paragraph 13). The information given in this letter and in the documents to which it refers, particularly the General Regulations and Conditions of Employment of Company Staff, and the particulars of the Staff Pension Scheme, is supplied to you in compliance with the provisions of laws currently in force, would you therefore genial sign the enclosed form and return it to me as acknowledgement of your agreement to these terms of employment. Employee SignatureDate Yours sincerely Naveed Zulfiqar Chair Selection Committee Enclosures: 1. General Regulations of Employment\r\n'