Csr of Ibm

A report on incorporate neighborly Responsibility of International Business Machines Corporation (IBM) SUBMITTED TO Rabeya Sultana, Assistant prof, Department Of MIS, University of capital of Bangladesh SUBMITTED BY Akibul Kowser Pahlowan Student ID 61222-15-055 Summer Semester 2012 Department of MIS. University of Dhaka. Candidates DeclarationI certify that the report entitled A report on Corporate affectionate Responsibility of International Business Machines Corporation (IBM) submitted as a bourne paper of the course Introduction of Business is the result of my own research, except where otherwise acknowledged and this project report in whole or in part has non been submitted for an award including a higher degree, to any other University or institution. Name Akibul Kowser Pahlowan Signature Date Table of content 1. INTRODUCTION 4 2. What is corporate social debt instrument? 5 3. society Profile 6 4. Case Study 7 . Other interpreter of CSR Activities of IBM 8 6. Why IBM involved with Corporate tender Responsibility (CSR)? 8 7. Why IBM involved with Corporate Social Responsibility (CSR)? 9 8. resultant 9 INTRODUCTION Corporate Social Responsibility (CSR) is becoming an increasingly important activity to melodic phrasees nationally and internationally. As globularization accelerates and large corporations dish up as global returnrs, these corporations have progressively recognized the values of providing CSR programs in their sundry(a) locations. CSR activities ar now being undertaken throughout the globe.Corporate Social Responsibility (CSR) is the responsibility of an organization for the impacts of its decisions and activities on society, the environment and its own prosperity, known as the triplex bottom line of people, planet, and profit. Not sole(prenominal) do responsible, sustainable and boldapproaches attend build brand and reputation, they admirer strengthen the community and thence the marketplace. A solid military control plan, embedded into the business culture, reflecting organizational determine and objectives through strategic CSR application, forget help to build a sustainable and profitable future for all.What is corporate social responsibility? The term is often utilise interchangeably for other toll such as Corporate Citizenship and is in any case linked to the concept of Triple Bottom Line reportage (TBL), which is used as a frame devise for measuring an organizations serveance against economic, social and environmental parameters. The rationale for CSR has been articulated in a number of ways. In essence it is about building sustainable businesses, which study healthy economies, markets and communities. The key drivers for CSR are1Enlightened self-interest -creating a synergy of ethics, a cohesive society and a sustainable global economy where markets, toil and communities are able to function well together. Social investment l shoemakers last to physical infrastructure an d social capital is increasingly seen as a necessary part of doing business. Transparency and reliance business has low ratings of trust in public perception. There is increasing expectation that companies will be much open, more accountable and be prepared to report publicly on their performance in social and environmental arenas.Increased public expectations of business globally companies are expected to do more than merely provide jobs and contribute to the economy through taxes and employment. Company Profile IBM is the conceptions largest information engineering company. It is a leader in developing computer servers, software product, storage devices and microchips. It in like manner fields a large business consulting division. The company has operations in more than 60 countries. It has a major presence in innovative York with headquarters in Armonk, research facility in Yorktown Heights, and a massive chip- reservation facility in Fishkill.IBM is a world leader in res earch and development and number of corporate patents received annually. The company was founded in 1911 as the Computing Tabulating Recording Corporation through a nuclear fusion reaction of three companies the Tabulating Machine Company, the International Time Recording Company, and the Computing measure Corporation. CTR adopted the name International Business Machines in 1924, using a name previously designated to CTRs subsidiary in Canada and later South America. Its distinctive culture and product branding has given it the nickname Big Blue.In 2012, batch ranked IBM the 2 largest U. S. tauten in terms of number of employees (433,362), the 4 largest in terms of market capitalization, the 9 closely profitable, and the 19 largest firm in terms of revenue. Globally, the company was ranked the 31 largest in terms of revenue by Forbes for 2011. Other rankings for 2011/2012 include 1 company for leadershiphip (Fortune), 1 green company worldwide (Newsweek), 2 best global brand (Interbrand), 2 most respected company (Barrons), 5 most admired company (Fortune), and 18 most innovative company (Fast Company).IBM holds more patents than any other U. S. - ground technology company, and has nine research laboratories worldwide. Its employees have garnered quint Nobel Prizes, six Turing Awards, nine National Medals of Technology, and five National Medals of Science. Famous inventions by IBM include the change teller machine (ATM), the floppy dish aerial, the hard disk drive, the magnetic stripe card, the relational database, the Universal Product Code (UPC), the financial swap, SABRE airline reservation system, DRAM, and Watson artificial intelligence. The company has undergone several organizational hanges since its inception, acquiring companies like SPSS (2009) and PwC consulting (2002), spinning get rid of companies like Lexmark (1991), and selling off product lines like ThinkPad to Lenovo (2005). Case Study IBM and Thai Red enshroud Strike Socially Res ponsible human immunodeficiency virus Partnership. In 2010 2. 7 billion became septic with human immunodeficiency virus, bringing the total tally to 34 million human immunodeficiency virus positive people in the world. Despite the fact that medication to track the condition has increased the life expectancy of those infected with the virus and hold up the onset of AIDS, the best way to fight the problem is avoiding contagion in the first place.Thailand is seen as success story in terms of policies to continue the fiesta of the virus. During the 1990s the goernment introduced a comprehensive program that resulted in a reduction of visits to commercial sex workers, made condoms popular and decrease the spread of other sexually transmitted diseases. As a consequence, infection figures dropped from 143,000 in 1991 to 19,000 in 2003. Currently, just over 500,000 people live with HIV in that country while new infections stand at just about 16,000 per year.The latest step in the f ight against HIV in Thailand is an cartel between the Thai Red Cross AIDS Research core and IBM. The socially responsible deal is part of a drive to exact Bangkok a zero HIV infection city by 2015. IBM will be donating its business analytics software and technology expertise to change TRCARC to design more effective intervention strategies to help end the spread of HIV/AIDS. The partnership is part of a wider global move to end HIV infections called Getting to Zero, which was launched by UNAIDS.The objective of the campaign is not only to stop new HIV infections, but also to fight contrast against people living with the virus. HIV infection is one of the most somber public health threats Thailand is facing. Unfortunately, only 40 per cent of the HIV infected population knows they are living with the HIV or AIDS and gets entry to antiretroviral treatment services. This situation results in continuing spread of the life-threatening virus and new infections are rising every year , said TRCARCs director, Professor old Praphan Phanuphak.IBMs software will enable the center to access information and character outputs with collaborating agencies such as the Department of Disease Control and Ministry of Public Health, which will then be able to strengthen HIV prevention efforts. previous campaigns to prevent and deal with HIV cases were hampered by the use of outdated information. IBMs software will help researchers make more informed decisions and will help staff share knowledge and skills.One of the key aspects of the software is that it creates an online behavioural succeed with high-risk groups, which can be used as the basis for a database. The IBM DB2 database software makes data retrieval time a lot faster, reducing it from both months to five minutes. It can also develop advanced, fully automated coverage with the use of IBM Cognos business intelligence software that enables better analytics and reporting of behavioral records associated with peopl e with high risk of infection.Other features include table and maps to help staff make better decisions and implement more effective strategies based on real-time analysis. Elsewhere IBM is also lending its expertise to HIV drug research. The companys World Community Grid, a network that provides researchers with the spare compute power of two-million PCs owned by 600,000 individuals and organizations, has enabled the Scripps Research Institute to discover two new compounds that could lead to medicines for those infected with HIV. Other Example of CSR Activities of IBM Creating innovation that matters for the worldThe primary focus of IBMs corporate citizenship activities is on developing initiatives to address particular societal issues, such as the environment, community economic development, education , health, literacy, voice communication and culture. We employ IBMs most valuable resources, our technology and talent, in commit to create innovative programs in these areas to assist cities and communities round the world. For example, IBMs Corporate work Corps program annually deploys teams of selected high potential employees to emerging regions to work with government, nonprofit and nongovernmental organizations on critical local projects.Since the program began in 2008, roughly 300 IBMers from 44 countries have been placed on 29 teams in 9 countries Brazil, China, Ghana, Malaysia, the Philippines, Romania, Tanzania, Turkey and Vietnam. Teams have completed projects around water quality, mishap preparedness and project management. Our World Community Grid initiative utilizes grid and cloud computing technologies to harness the tremendous power of idle computers to perform specific computations related to critical research around complex biological, environmental and health-related issues.Another example of IBMs citizenship activities is On Demand Community, our employee volunteer initiative. Since its inception in 2003, over 140,000 employees and retirees have registered and per-formed over 9 million hours of volunteer service around the world. In a study of the program published by the Points of unmortgaged Foundation, On Demand Community is identified as the archetypical object lesson for a new approach to corporate community involvement, calling it a model without peer. When the tsunami and earthquake struck Asia, IBM didnt just cut a check for relief funds and call it a day.The company used its techno-logical expertise and skilled people to create what government and relief agencies could not information systems to effectively track relief supplies and reunite families, said Rosabeth Moss Kanter, Ernest L. Arbuckle Professor at Harvard Business School, in her book, SuperCorp. Why IBM involved with Corporate Social Responsibility (CSR)? A key driver for IBMs approach to CSR is the select to maintain its market position in a changing business environment. IBM recognises that CSR benefits the companys business by helpi ng enhance a companys reputation so increasing its brand value.Further benefit from CSR comes from demonstrating thought leadership. For IBM thought leadership includes being recognised as modify to shaping the agenda of policy and practice outside of the company, whereby IBM is recognised for both great products and great ideas. The people at IBM are persuaded that CSR helps drive shareowner value. Businesses that get CSR right will have a significant expediency attracting investors, talent and customers, developing new products and services, and gaining access to new markets and new opportunities.It also will help them improve operational efficiency and reduce costs, and happen upon regulatory requirements, which can allow them to qualify for incentives and avoid penalties Conclusion IBM has been a leader in corporate social responsibility for nearly vitamin C years, contributing technology, talent and cash to nonprofit organizations and educational institutions around the wo rld. Our activities are designed to help people to become smarter, and to develop future leaders capable of improving the quality of life for themselves and in the cities where they livemaking for a smarter planet.