International Business Entry Case Study Essay

High turnover. Small companies tend to have a half-size structure, thusly job opportunities are few, which force employees to change job. Poor customer service. Distributors more often than not lone(prenominal) care about selling off a product, whence they direct customers with Microsoft. The main problem is that Microsoft Customer service is focused on developed countries, where the needs and tools are greatly different. In some cases the good service is non-existent, heavily hurting the image of the company, not the distributor.Poor arousal for further developing products. If all the deployment and input is being done and trustworthy by a distributor, then it is most likely that the information provide never reach Microsofts engineering department. Without that knowledge products will pop off for that particular merchandise in a short period of time, inflicting loses in the long run for the company. 2. Are there countries where Microsofts strategy skill not work? Why? S mall countries with an unique language by chance are the toughest.Microsoft strategy mean that while local partners are relied to trade the products, Microsoft is still in charge of the code and language. In that regard Microsoft is very vulnerable to small IT companies that develop solutions for their language. With small partners, it is easy for local developers to deplumate those distribution channels for their own product, therefore using Microsofts resources and know-how to hire profit out of other products, making Microsoft lose money. 3. What other kinds of businesses energy find Microsofts strategy to be effective?Please explain. simple machine manufacturers. They basically operate the same scheme with distributors. When a cars manufacturer enter a new country most clock they give the concession to sell the cars to a local person or company. Almost entirely those distributors operate in a very small area. The manufacturer covers Marketing and promotion, while the dis tributor has to develop their sales only in their area. 4. How might Microsoft need to change its strategy once it has completed a strong plant in a foreign market? They need to deploy a strong services net.They need to be in constant contact with customers in tell to assure that they rival their current and future needs. They need to deploy training facilities for their products in order to have a strong pool of expertise from where enterprises can hold dear in order to keep fidelity with the products. They need to partner with exalted profile local companies to develop solutions in order to gain travelling bag in the country. 5. Describe how host governments might react to Microsofts intromission strategy? Governments usually react in a good direction.The way Microsoft do business benefit host countries a masses, since it creates a lot of jobs for the locals. Nonetheless there might be some countries who could think that Microsoft is a danger for their local IT industry. In those cases their strategy also soften their position a lot, since the entry in indirect. Reference Glusing, J. (2006, June 1). The third world goes high-tech The dirt road to the information superhighway. Spiegel. Retrieved from http//www. spiegel. de/international/spiegel/the-third-world-goes-high-tech-the-dirt-road-to-the-information-superhighway-a-419034. html